Virtual room and floor tours have proven to be a beneficial and effective method for real estate firms to attract buyers by delivering an improved customer experience. It’s easier to promote real estate ventures via virtual tours.
Leading developers have recognized virtual room and floor tours when combined with eye-catching graphics and animations can ensure increased revenues. The next step is to share these virtual tours across their community websites and social media channels, clearly targeting and communicating a strategic message to consumers.
So, What are Virtual Room Tours, Floor Plan Tours, and 360 Tours?
Virtual room and floor tours are computer-generated representations of actual locations, typically consisting of a series of videos or still images. Other interactive elements such as floor plans, sound effects, music, narration, and text can also be used to improve the quality of virtual property tours.
A virtual room tour is an online tour of the property that simplifies and enhances the experience of potential property buyers and real estate dealers. As many as 66% of people want more virtual tours while searching for a property. A real estate listing with a virtual room tour gets 87% more views. Virtual tours are an added advantage when it comes to showcasing your property and can be created in different forms:
- Panoramic or 360 Tours
- Floor Plan Tours
- Video Tours
Panoramic or 360 Tours
Virtual 360 room tours are a collection of 360-degree rotating panoramic images composed in a sequence to form a full 360-degree view of the room. Since a panorama may be a collection of photos or videos, it indicates an uninterrupted view.
The terms “panoramic tour” and “360 virtual tours” have traditionally been associated with virtual tours created with still cameras. Panoramic virtual tours are made of several shots taken from a single vantage point. These tours showcase the entire 360 views of a property.
Almost 50% of real estate buyers would not even look at a property if it does not have a 360 view tour.
Floor Plan Tours
An interactive floor plan tour incorporates still photographs with an architectural floor plan of the entire building, allowing visitors to get a panoramic view and walk around the house. These tours have a fast load time and viewer control, giving the visitor an overall feel of the property’s size and layout.
Video Tours
A video tour is a full-motion video of a particular location. Unlike the static wrap-around feel of a 360 virtual tour, a video tour feels like you’re walking through a venue. The location is captured with a video camera as it moves from place to place. Continuous movement at a walking speed personifies video tours. Most video tours also include graphics, music, narration, and/or text overlay.
How Can Real Estate Benefit from the Virtual Room and Floor Tours?
Virtual 360 room and floor tours allow your clients to step inside your business or property and note every detail. Digital tours have been around for a long time, and business owners should begin to recognize the value of using one in their marketing strategy. How?
4 Ways Virtual 360 Room Tours Can Benefit You
1. Display Your Property in the Best Way
You can use the virtual room and floor tours to present any residential or commercial property you promote on your website in a more engaging and explorable way. A detailed virtual 360 tour will show all of the property’s rooms and spaces. A visitor would be able to travel from one room to the next, explore all of the floors, and inspect every detail of the property independently.
2. Save Time and Money
Virtual room and floor tours are immersive, engaging, and capable of capturing homebuyers’ attention in seconds. It will help you save time by automating time-consuming tasks such as creating a blueprint for your project. Digital experts can create and edit virtual tours in a timely and cost-effective manner, offering an efficient solution to real estate companies for planning presentations. Finally, the result will allow you to present your proposed plans to potential customers in the most efficient way possible.
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3. Attract More Clients
Virtual room and floor tours in the real estate world are still a relatively recent feature, and many realtors are unaware of it. That is where you get the upper hand. You can easily attract customers if you include virtual tours for all of the properties on your website. As a result, people would have a better chance of finding a home that fits them, without any hassle.
This ability to virtually explore a property would encourage more customers to use your website instead of using other realtors’ websites while searching for a home. It is difficult to hold an audience’s attention for an extended time period in today’s dynamic market environment. You will improve the chances of attracting more customers and keeping them interested longer by designing captivating virtual tours for your real estate projects.
4. Customize Their Dream Home
Viewers usually focus on details that are most important to them. They may, for example, zoom in on a specific area of the project, examine the details, and make a specific recommendation. One of the main advantages that 360 virtual tours provide is they allow you to follow a personalized approach to lure and convert leads.
You can make the desired changes as instructed by your potential clients. Designers can also add day and night scenes for the project to increase its appeal.
Conclusion
A 360 virtual room and floor tour can strengthen your marketing and promotional strategies to a great extent. Real estate developers worldwide are reaping the benefits of using virtual room and floor tours and presenting them to potential buyers. With the growing competition in the real estate sector, seeking professional guidance while creating virtual tours is important.