With the introduction of virtual reality, artificial intelligence, and automation, real estate digital marketing services have evolved into virtual real estate tours and 3D walkthroughs.
If you are looking for an effective way to promote your real estate business, virtual and video tours can be an excellent solution. Real estate virtual tours make it easy for a customer to look around the property from the comfort of their homes. However, you should not treat virtual tours as a feature but rather as a solution in the real estate industry.
There is nothing more engaging than a virtual tour. If a picture is worth a thousand words, then a virtual tour is worth a million of them.
Understanding Virtual Home Tours
For the past few decades, virtual reality has been an important part of the advanced world. It allows customers of a particular industry to have a real-time glimpse into the product or their services. For example, hospitals use technology to train medical students to perform surgeries. Similarly, real estate agents use virtual reality to showcase their properties in a more creative and practical way. Virtual home tours allow the customer to check out every corner of the property with a few clicks on their computer.
The question is, how to leverage virtual reality technology to sell your property faster?
Top 6 Ways VR Helps You Sell Your Property Faster
#1: Saves Time
When you list a property, hundreds of potential customers might contact you. Meeting each one of them in person can be time-consuming and tiring. Also, some of the phone calls might just be out of curiosity and not with the intent of actually buying the property.
Virtual home staging helps avert such a situation and only those who are really interested in the property will contact you.
#2: Cuts Back on Costs
Back and forth drives to meet a client to give them a tour of the property can be inefficient. And what makes it worse is the uncertainty of whether they would actually buy the property. For example, they might find the neighborhood as imperfect for them or some other home feature as not enough.
With virtual staging for real estate, however, you can eliminate these problems and reduce your costs.
#3: Boosts Website Traffic
Leverage virtual staging services to attract more visitors to your website. Properties listed with virtual tours generate 49% more qualified leads.
More clicks translate into higher traffic statistics and also into increased sales. Also, your real estate website is likely to rank better in the search engine results pages (SERPs).
#4: Reduces Website’s Bounce Rate
The bounce rate depicts the number of visitors who leave your website as soon as they visit a webpage. This means that posting quality content alone is not enough. You must also keep your visitors engaged and virtual tours real estate help you do so.
Generally, a virtual tour takes up one minute, which means visitors will spend at least that much time on your website or even more. Low bounce rates help improve your website’s ranking in the SERPs.
#5: Brings Quality Backlinks
Every time someone shares your real estate virtual tours, your website receives a backlink. This is a great way not only to increase traffic but to gain more authority online. Quality backlinks can be used as a key ranking signal.
#6: Provides a Much More Realistic Experience
Virtual tours can be treated as a permanent open house. Potential clients can access the property via virtual home staging, which gives a sense of ownership to them. Those who are taking a virtual tour can imagine themselves living in the property and thus make better and more informed decisions.
To ensure a perfect virtual staging for real estate, you can keep the following key points in mind:
- Depict your property as a blank canvas where the viewer can imagine themselves actually living there
- Shoot the virtual tour in ample light
- Show all areas of the property
- Maintain the property
- Add a virtual tour of the surrounding neighborhood as well
- Use call to actions in the video
- Invest in virtual reality glasses for a better view
- Make a good walkthrough tour of the garden images
Conclusion
No less than 93% of potential home buyers prefer visiting your website when searching for a house. Make sure your website provides virtual tours that enhance their search experience.
A virtual tour can help your real estate business boost up sales by attracting more traffic to your website. There is no particular way to use virtual staging services. You can always keep improving the quality of the virtual tours in ways such as by introducing 3D walkthroughs, thereby attracting potential buyers