Real Estate Digital Marketing Ideas & Trends for 2021

With the better part of the population shifting to the online world to find an answer to almost everything, the real estate sector is not far behind. The internet has proven to be a major game-changer for the real estate sector, and social media has garnered a significant place among the real estate digital marketing services. About 93% of people are looking for a home online. Also, almost 90% of real estate firms have websites with the most common feature being property listings. In general, social media influences almost 71% of consumer buying decisions.

With the introduction of advanced technologies such as artificial intelligence, automation, and virtual reality, the social media landscape has completely changed for every industry, including the real estate industry. Real estate digital marketing services have largely evolved, especially in tier-II and tier-III cities, and benefit your business in numerous ways: 

• Cost-Efficiency: Usually, a lot of capital goes into construction. However, real estate digital marketing services require the least investment and offer increased publicity when compared to that offered by traditional marketing practices.

• Increased Exposure: Given the numerous housing projects that vary in size, location, and cost, a real estate digital marketing strategy should be your go-to solution. Expand your overall reach as well as narrow your reach to your targeted accounts.

• Detailed Performance Analytics: Using the detailed performance analytics metrics you can track your advertisement’s performance in a competitive marketplace in multiple ways. 

• Brand Building and Recognition: To succeed in an industry as vast as that of real estate, it is important to develop a strong and reputable presence among your target audience. Having an online presence is one of the best ways to build brand recognition and loyalty. 

Now that you know how the real estate digital marketing services can benefit your business, you must also know and understand the hot real estate industry trends and how you can formulate a strategy in sync with them.  

Real Estate Industry Trend #1:Create Videos and Virtual Tours – The Real Marketing Assets

Now is the time to add videos to your real estate digital marketing strategy. High-quality real estate videos are ruling the internet for a reason. Buyers want to see a real-time view of the property of their choice, and virtual tours are the perfect way you can fulfill their requirements.  

A real estate video will guide the buyers with all the necessary information. You can look at the inside and outside of every property you are considering, saving yourself a lot of time and money spent on physically visiting them.  

Virtual tours are one of the most successful concepts in the sphere of real estate digital marketing. Using videos and virtual tours, content marketers achieve 64% more qualified leads.

Real Estate Industry Trend #2: Switch to Marketing Automation for Your Strategies

Marketing Automation is one of the most important steps in real estate lead generation. It provides you with an opportunity to deliver real-time personalized messages to your audience.  

An established automation system will not only magnify the customer part but also provide a refined 360-degree view of all data points in your marketing strategy. Automation will help in lead nurturing and lead scoring. The CRM or salesforce automation will help you track milestones, contacts and follow up with a client. 

Manual bidding is in the past for the year 2021 and automation is going to be a norm in PPC advertising. For example, Google Adwords provides you real-time recommendations on keywords and also helps you with the best bidding strategies in order to improve the quality of the ads.

Real Estate Industry Trend #3: Launch Only Relevant Email Marketing Campaigns 

Speaking of email marketing campaigns, it is an old marketing trend but not an obsolete one. It is one of the most important real estate digital marketing trends. Email marketing campaigns have attracted a considerable audience in the real estate business. Customized information usually motivates the potential buyer to keep scrolling through the website.  

In 2021, the most important step for creating an effective email marketing campaign will be to pay more attention to the website’s demographics. Thereafter, create buyer personas, group customers based on their interests, and lure them into buying the product with personalized options.

Real estate email marketing campaigns must be exclusive in order for the customer to book an appointment with your firm.

Real Estate Industry Trend #4: Welcome Influencer Marketing with Open Arms

This is something that is an ongoing battle and is going to be even bigger in 2021. Influencer marketing can be effective whether you are doing real estate marketing the traditional way of considering it as part of your digital marketing strategy. 

Be active on social media platforms, post regular reviews, and also share advice with people about the industry. This way, you will not only be renowned as a realtor but also as a source of information that can be relied upon.  

Write guest posts, blogs, engage customers in forums, and ensure that you offer scalable content. Collaborate with the community and include fellow realtors, financial advisors, home renovators, and other people building a community.  

Apart from the trends mentioned above, some other trends and strategies may also dominate the real estate world in 2021 and beyond, and you must keep an eye on them: 

• Chatbot Marketing 
• Featured Snippets 
• Efficient and User-Friendly Website 
• Effective SEO Strategies 
• Interactive Content 

Wrapping Up

Whether we talk about offline promotion of your real estate business or the real estate digital marketing services, the key is to start early always. 

The thing is, digital marketing is clearly the future of the real estate industry. Therefore, beginning with developing buyer personas, posting relevant content on social media and other online platforms, and investing in the relevant real estate marketing services can prove to be quite beneficial.  

Digital advertising and marketing are likely to become more intuitive with advanced machine learning and AI technologies. So you can hope to get better conversions from your real estate digital marketing budget.